Vision
We were unhappy with both falsies and lash extensions, so we set out to create a solution that offers the best of both: long-lasting, affordable and easy to apply from the comfort of your home.
Our story
Elevating natural beauty since 2020
An easy, natural, high-quality and affordable alternative to lash extensions and strip lashes.
What we stand for
“Who does your lashes?” “Are they real?” When we kept hearing it, we knew we had created something special.
Product
No existing product met our criteria, so we created our own. Inspired by a professional make-up artist's technique of placing small segments under the natural lashes instead of large strips on top, we experimented for months until we had exactly what we were looking for.
More than a brand
LASHBABE is more than a brand; it's a movement. We inspire confidence and encourage women to embrace their natural beauty. Whatever look you want, it's possible. Comfort, convenience and durability are the principles we hold on to.
Community
We're immensely proud of our journey, our products and our growing community. The future is bright, and we can't wait to continue this journey with you.
xoxo, Team Lashbabe
Meet the founder
Cicely Hermanus
Cicely Hermanus, a vibrant entrepreneur from Tiel in the Netherlands with Surinamese and Indonesian roots, turned her passion into a successful business. From a young age she was driven to create something unique, experimenting with different ventures while still at school. Early setbacks in other e-commerce businesses, and a beauty store that struggled with rapid growth, didn't stop her: each experience, successful or not, shaped her approach. By late 2020, armed with those lessons, she launched LASHBABE, a DIY fast lashes brand that quickly took off. Her dedication to quality and to what customers need has driven LASHBABE's growth. A story of perseverance and belief in her vision.
Transcending traditional beauty, one lash at a time.
Cicely, founder
